ZBG® Sprint: The Growth Accelerator For FMCG Brand Teams
ZBG® Sprint: The Growth Accelerator For FMCG Brand Teams
Not an individual course, a consulting approach that makes your multifunctional brand team act at every step — a catalyst to sharpen your brand strategy & accelerate growth
Not an individual course, a consulting approach that makes your multifunctional brand team act at every step — a catalyst to sharpen your brand strategy & accelerate growth
Not an individual course, a consulting approach that makes your multifunctional brand team act at every step — a catalyst to sharpen your brand strategy & accelerate growth
Combines the best of strategy consulting, online education, & coaching
Combines the best of strategy consulting, online education, & coaching
Combines the best of strategy consulting, online education, & coaching
Tested and proven. +500bps average growth acceleration.
50+ engagements delivered across categories/ regions
Tested and proven. +500bps average growth acceleration. 50+ engagements delivered across categories/ regions
Tested and proven. +500bps average growth acceleration.
50+ engagements delivered across categories/ regions
6 chapters. ~6 hours. Self-paced. No fixed cohort dates
6 chapters. ~6 hours. Self-paced. No fixed cohort dates
6 chapters. ~6 hours. Self-paced. No fixed cohort dates
40+ downloadable PPT frameworks, turnkey memos
+ presentation templates
40+ downloadable PPT frameworks, turnkey memos
+ presentation templates
40+ downloadable PPT frameworks, turnkey memos
+ presentation templates
19 worked case studies (Chobani, CeraVe, SK-II, Blue Buffalo, Activia…)
19 worked case studies (Chobani, CeraVe, SK-II, Blue Buffalo, Activia…)
19 worked case studies (Chobani, CeraVe, SK-II, Blue Buffalo, Activia…)
Bi-weekly (every two weeks) live Q&A with Frédéric and the FF&A team
Bi-weekly (every two weeks) live Q&A with Frédéric and the FF&A team
Bi-weekly (every two weeks) live Q&A with Frédéric and the FF&A team
12 months' access to all materials and bi-weekly group calls
12 months' access to all materials and bi-weekly group calls
12 months' access to all materials and bi-weekly group calls
Team licence — up to 5 users
Team licence — up to 5 users
Team licence — up to 5 users
Access to all FF&A publications PDFs
Access to all FF&A publications PDFs
Access to all FF&A publications PDFs
Lifetime invitation to the yearly FF&A FMCG Growth Summit where top FMCG CEOs & C-level exchange in a peer mindset. Next edition will be on Friday, April 16th 2027 at The Dolder Grand, Zurich. Speakers already confirmed to-date (with more to come) include:
Fernando Fernandez (CEO, Unilever)
Zoran Bogdanovic (CEO, Coca-Cola Hellenic)
Pablo Perversi (President EMEA, Danone)
Cécile Beliot-Zind (CEO, Bel Group)
Carlton Lawson (President EMEA, Kimberly-Clark/Kenvue)
More information on the FMCG Growth Summit here
Lifetime invitation to the yearly FF&A FMCG Growth Summit where top FMCG CEOs & C-level exchange in a peer mindset. Next edition will be on Friday, April 16th 2027 at The Dolder Grand, Zurich. Speakers already confirmed to-date (with more to come) include:
Fernando Fernandez (CEO, Unilever)
Zoran Bogdanovic (CEO, Coca-Cola Hellenic)
Pablo Perversi (President EMEA, Danone)
Cécile Beliot-Zind (CEO, Bel Group)
Carlton Lawson (President EMEA, Kimberly-Clark/Kenvue)
More information on the FMCG Growth Summit here
Lifetime invitation to the yearly FF&A FMCG Growth Summit where top FMCG CEOs & C-level exchange in a peer mindset. Next edition will be on Friday, April 16th 2027 at The Dolder Grand, Zurich. Speakers already confirmed to-date (with more to come) include:
Fernando Fernandez (CEO, Unilever)
Zoran Bogdanovic (CEO, Coca-Cola Hellenic)
Pablo Perversi (President EMEA, Danone)
Cécile Beliot-Zind (CEO, Bel Group)
Carlton Lawson (President EMEA, Kimberly-Clark/Kenvue)
More information on the FMCG Growth Summit here
About FF&A
About FF&A
Founded in 2017, FF&A is a pure-play strategy consulting firm, focused exclusively on top-line growth for FMCG companies across four key areas:
Founded in 2017, FF&A is a pure-play strategy consulting firm, focused exclusively on top-line growth for FMCG companies across four key areas:
Founded in 2017, FF&A is a pure-play strategy consulting firm, focused exclusively on top-line growth for FMCG companies across four key areas:
Corporate Strategy
Corporate Strategy
Ecommerce
Ecommerce
Organic Growth (ZBG®)
Organic Growth (ZBG®)
M&A
M&A
Corporate Strategy
Organic Growth (ZBG®)
Ecommerce
M&A
engagements completed
client repeat rate
of the top 20 FMCG companies are clients
engagements completed
client repeat rate
of the top 20 FMCG companies are clients
engagements completed
client repeat rate
of the top 20 FMCG companies are clients
Our Vision Is Simple
Our Vision Is Simple
Enable growth at scale in the FMCG industry through client engagements, online education, strategic publications, & exclusive events
Enable growth at scale in the FMCG industry through client engagements, online education, strategic publications, & exclusive events
Enable growth at scale in the FMCG industry through client engagements, online education, strategic publications, & exclusive events
Why We Created The FMCG Academy
Why We Created
The FMCG Academy
Why We Created The FMCG Academy
The FMCG algorithm is broken
80% of the top 60 FMCG companies lost market
share over 2025
Not all FMCG brand teams have:
Time
Budget
or the need to execute a full ZBG® strategy engagement
Up to 6-month ZBG® waitlist for
end-to-end engagement
Client demand exceeds FF&A capacity
The FMCG algorithm is broken
80% of the top 60 FMCG companies lost market share over 2025
Not all FMCG brand teams have:
Time
Budget
or the need to execute a full ZBG® strategy engagement
Up to 6-month ZBG® waitlist for
end-to-end engagement
Client demand exceeds FF&A capacity
The FMCG algorithm is broken
80% of the top 60 FMCG companies lost market share over 2025
Not all FMCG brand teams have:
Time
Budget
or the need to execute a full ZBG® strategy engagement
Up to 6-month ZBG® waitlist for
end-to-end engagement
Client demand exceeds FF&A capacity
FF&A Academy Aims To
FF&A Academy Aims To
bring the best of FF&A consulting to every team in the FMCG industry
in a convenient, cost-effective, interactive, and flexible way
bring the best of FF&A consulting to every team in the FMCG industry in a convenient, cost-effective, interactive, and flexible way
bring the best of FF&A consulting to every team in the FMCG industry in a convenient, cost-effective, interactive, and flexible way
Zero-Based Growth® (ZBG®) Sprint
Zero-Based Growth® (ZBG®) Sprint
Zero-Based Growth® (ZBG®) Sprint
A tested & proven repeatable approach to drive dramatic growth acceleration for FMCG brand teams
A tested & proven repeatable approach to drive dramatic growth acceleration for FMCG brand teams
A tested & proven repeatable approach to drive dramatic growth acceleration for FMCG brand teams
ZBG® engagements completed
average growth acceleration
average growth acceleration
What it is in 10 key points
What it is in
10 key points
What it is in 10 key points
1
Designed for brand teams
Designed to be taken by multi-functional FMCG brand teams (marketing, consumer insights,
trade marketing, finance…)
3
Impactful
On average, +500 basis points growth acceleration delivered
5
Tested & proven
A repeatable approach that is a result of 50+ engagements completed since 2017
7
Engaging content with turnkey frameworks & presentations
6 hours of content, 40+ proprietary downloadable PPT frameworks, and ready-to-use management presentation
& memo templates
9
Concrete
19 case studies developed demonstrating application across different contexts and categories (incl. Blue Buffalo, Danone Activia, SK-II, SkinnyPop, and more)
2
Rapid transformative consulting approach, not a course
A step-by-step approach requiring actions at
every step
4
Consumer-back, market making
Supported by ZBG® consumer and gatekeeper research protocols. Designed to drive incremental category growth
6
Multi-disciplinary
Combines the best of strategic marketing, consumer research, finance, and hypotheses-led problem-solving
8
Self-paced & flexible
Flexible start date with three different packages tailored towards your exact needs
10
Supportive & interactive
Join bi-weekly live Q&A with Frédéric and the whole FF&A team
1
Designed for brand teams
Designed to be taken by multi-functional FMCG brand teams (marketing, consumer insights, trade marketing, finance…)
2
Rapid transformative consulting approach, not a course
A step-by-step approach requiring actions at every step
3
Impactful
On average, +500 basis points growth acceleration delivered
4
Consumer-back, market making
Supported by ZBG® consumer and gatekeeper research protocols. Designed to drive incremental category growth
5
Tested & proven
A repeatable approach that is a result of 50+ engagements completed since 2017
6
Multi-disciplinary
Combines the best of strategic marketing, consumer research, finance, and hypotheses-led problem-solving
7
Engaging content with turnkey frameworks & presentations
6 hours of content, 40+ proprietary downloadable PPT frameworks, and ready-to-use management presentation & memo templates
8
Self-paced & flexible
Flexible start date with three different packages tailored towards your exact needs
9
Concrete
19 case studies developed demonstrating application across different contexts and categories (incl. Blue Buffalo, Danone Activia, SK-II, SkinnyPop, and more)
10
Supportive & interactive
Join bi-weekly live Q&A with Frédéric and the whole FF&A team
1
Designed for brand teams
Designed to be taken by multi-functional FMCG brand teams (marketing, consumer insights, trade marketing, finance…)
3
Impactful
On average, +500 basis points growth acceleration delivered
5
Tested & proven
A repeatable approach that is a result of 50+ engagements completed since 2017
7
Engaging content with turnkey frameworks & presentations
6 hours of content, 40+ proprietary downloadable PPT frameworks, and ready-to-use management presentation & memo templates
9
Concrete
19 case studies developed demonstrating application across different contexts and categories (incl. Blue Buffalo, Danone Activia, SK-II, SkinnyPop, and more)
2
Rapid transformative consulting approach, not a course
A step-by-step approach requiring actions at every step
4
Consumer-back, market making
Supported by ZBG® consumer and gatekeeper research protocols. Designed to drive incremental category growth
6
Multi-disciplinary
Combines the best of strategic marketing, consumer research, finance, and hypotheses-led problem-solving
8
Self-paced & flexible
Flexible start date with three different packages tailored towards your exact needs
10
Supportive & interactive
Join bi-weekly live Q&A with Frédéric and the whole FF&A team
The Six ZBG® Sprint Chapters
The Six ZBG®
Sprint Chapters
Six ZBG® Sprint Chapters
Chapter 1: Introduction
Chapter 1: Introduction
FF&A introduction
FF&A introduction
Why ZBG®
Why ZBG®
ZBG® Sprint program overview
ZBG® Sprint program overview
Module length: 13 minutes
Module length: 13 minutes
Chapter 2: FMCG Strategic context
Chapter 2: FMCG Strategic context
C-level key-note on the state of the FMCG industry
C-level key-note on the state of the FMCG industry
Why the industry is going through unprecedented & bifurcating times
Why the industry is going through unprecedented & bifurcating times
Deep-dive per FMCG vertical
Deep-dive per FMCG vertical
How FMCG companies can outperform in
this context
How FMCG companies can outperform in
this context
Our 10 predictions for 2026-2030
Our 10 predictions for 2026-2030
Our strategic publications on latest financial results & M&A (downloadable)
Our strategic publications on latest financial results & M&A (downloadable)
Module length: 1 hour, 23 minutes
Module length: 1 hour, 23 minutes
Chapter 3: ZBG® Phase One (Strategic diagnostic & hypotheses formation)
Chapter 3: ZBG® Phase One (Strategic diagnostic & hypotheses formation)
How brands die
How brands die
Our 20 detailed frameworks to fast-track brand diagnostic & hypotheses formation (downloadable)
Our 20 detailed frameworks to fast-track brand diagnostic & hypotheses formation (downloadable)
Phase One ‘learnings from the trenches’
Phase One ‘learnings from the trenches’
How to identify no-regret moves and take actions as of ZBG® Phase One
How to identify no-regret moves and take actions as of ZBG® Phase One
How to identify no-regret moves and take actions as
of ZBG® Phase One
A turnkey 2-pages management memo with PPT appendix summarizing Phase One outputs (downloadable)
A turnkey 2-pages management memo with PPT appendix summarizing Phase One outputs (downloadable)
Five growth case studies explained (Chobani, E.L.F, SkinnyPop, Therabreath vs. Listerine, Ghost)
Five growth case studies explained (Chobani, E.L.F, SkinnyPop, Therabreath vs. Listerine, Ghost)
Module length: 1 hour, 24 minutes
Module length: 1 hour, 24 minutes
Chapter 4: ZBG® Phase Two (Hypotheses testing & consumer/ gatekeeper research)
Chapter 4: ZBG® Phase Two (Hypotheses testing & consumer/ gatekeeper research)
Type of research overview
Type of research overview
Proprietary ZBG® consumer and gatekeeper research protocols (downloadable)
Proprietary ZBG® consumer and gatekeeper research protocols (downloadable)
20 frameworks (14 are new vs Phase One) to fast-track hypotheses testing (downloadable)
20 frameworks (14 are new vs Phase One) to fast-track hypotheses testing (downloadable)
How to rapidly segment a category, identify power-insights & determine top 10% growth levers addressing 80% value at stake
How to rapidly segment a category, identify power-insights & determine top 10% growth levers addressing 80% value at stake
How to effectively prioritize both portfolio and growth levers and turn them into an optimal phased plan
How to effectively prioritize both portfolio and growth levers and turn them into an optimal phased plan
Phase Two ‘learnings from the trenches’
Phase Two ‘learnings from the trenches’
A turnkey 2-pages management memo with PPT appendix summarizing Phase Two outputs (downloadable)
A turnkey 2-pages management memo with PPT appendix summarizing Phase Two outputs (downloadable)
Five growth case studies explained (Nutrafol, Zzzquil, Blue Buffalo, Hero, Quest Nutrition)
Five growth case studies explained (Nutrafol, Zzzquil, Blue Buffalo, Hero, Quest Nutrition)
Module length: 1 hour, 10 minutes
Module length: 1 hour, 10 minutes
Chapter 5: ZBG® Phase Three
(From strategy definition to execution)
Chapter 5: ZBG® Phase Three (From strategy definition to execution)
Seven outputs frameworks (downloadable)
Seven outputs frameworks (downloadable)
Brand ‘From->To’ across 4Ps summary
Brand ‘From->To’ across 4Ps summary
Project charter, organization readiness, enablers and final growth levers prioritization
Project charter, organization readiness, enablers and final growth levers prioritization
Financials and waterfall per channel/ segment and final all-in-one strategic framework
Financials and waterfall per channel/ segment and final all-in-one strategic framework
Phase Three ‘learnings from the trenches’
Phase Three ‘learnings from the trenches’
A turnkey 2-pages management memo with PPT appendix summarizing Phase Three outputs (downloadable)
A turnkey 2-pages management memo with PPT appendix summarizing Phase Three outputs (downloadable)
Five growth case studies explained (P&G turnaround case, Liquid I.V., CeraVE, KIND, Activia)
Five growth case studies explained (P&G turnaround case, Liquid I.V., CeraVE, KIND, Activia)
Module length: 57 minutes
Module length: 57 minutes
Chapter 6: Execution consideration
& specificities
Chapter 6: Execution consideration & specificities
How best to apply ZBG® to:
How best to apply ZBG® to:
Brands in emerging markets
Brands in emerging markets
Small brands in start-up/ scale-up phase
Small brands in start-up/ scale-up phase
Digital native brands
Digital native brands
Our strategic publications on Emerging Markets Outperformance®, How Small Brands Grow®, Ecommerce 2.0®, DTC Turnaround®, & M&A Best Acquirers®, each including in-depth quantitative research & actionable frameworks (downloadable)
Our strategic publications on Emerging Markets Outperformance®, How Small Brands Grow®, Ecommerce 2.0®, DTC Turnaround®, & M&A Best Acquirers®, each including in-depth quantitative research & actionable frameworks (downloadable)
Four growth case studies explained (SK-II, FreshPet, Harry’s, Vital Proteins)
Four growth case studies explained (SK-II, FreshPet, Harry’s, Vital Proteins)
Module length: 51 minutes
Module length: 51 minutes
Three Flexible Packages To Execute ZBG®
Upgrade any time and only pay the difference
Coaching
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses report sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Light Coaching
CHF 50,000*
Team license — up to 5 users per brand team
Best for capable brand teams with complex problems that will benefit from personal coaching and external perspective
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses report sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
5 spots total in founding cohort
Full Engagement
From CHF 200,000*
Discount applies for company-wide program
Best for brand teams in a high-value-at-stake situation (combined risks/ opportunities) that will benefit from rapid end-to-end resolution
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses report sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
Waitlist applies
Swipe left to see all packages
Coaching
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses report sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Light Coaching
CHF 50,000*
Team license — up to 5 users per brand team
Best for capable brand teams with complex problems that will benefit from personal coaching and external perspective
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses report sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
5 spots total in founding cohort
Full Engagement
From CHF 200,000*
Discount applies for company-wide program
Best for brand teams in a high-value-at-stake situation (combined risks/ opportunities) that will benefit from rapid end-to-end resolution
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses report sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
Waitlist applies
Coaching
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses report sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Light Coaching
CHF 50,000*
Team license — up to 5 users per brand team
Best for capable brand teams with complex problems that will benefit from personal coaching and external perspective
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses report sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
5 spots total in founding cohort
Full Engagement
From CHF 200,000*
Discount applies for company-wide program
Best for brand teams in a high-value-at-stake situation (combined risks/ opportunities) that will benefit from rapid end-to-end resolution
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses report sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
Waitlist applies
Coaching
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses report sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Light Coaching
CHF 50,000*
Team license — up to 5 users per brand team
Best for capable brand teams with complex problems that will benefit from personal coaching and external perspective
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses report sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
5 spots total in founding cohort
*VAT added at checkout if your brand team
is based in Switzerland
Self-paced
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Book a call
Buy now
Connect to Content
Add layers or components to swipe between.
Self-paced
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Book a call
Buy now
Self-paced
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Book a call
Buy now
Coaching
CHF 50,000*
Team license — up to 5 users per brand team
Best for capable brand teams with complex problems that will benefit from personal coaching and external perspective
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
5 spots total in founding cohort
Book a call
Buy now
Full engagement
From CHF 200,000
Discount applies for company-wide program
Best for brand teams in a high value at stake situation (combined risks/ opportunities) that will benefit from rapid end-to-end resolution
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
1:1 calls with FF&A
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
Waiting list applies
Contact FF&A
Three Flexible Packages
To Execute ZBG®
Upgrade any time and only pay the difference
Swipe left to see all packages
Coaching
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses report sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Light Coaching
CHF 50,000*
Team license — up to 5 users per brand team
Best for capable brand teams with complex problems that will benefit from personal coaching and external perspective
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses report sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
5 spots total in founding cohort
Full Engagement
From CHF 200,000*
Discount applies for company-wide program
Best for brand teams in a high value at stake situation (combined risks/ opportunities) that will benefit from rapid end-to-end resolution
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses report sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
Waiting list applies
Coaching
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses report sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Self-paced
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Book a call
Buy now
Coaching
CHF 50,000*
Team license — up to 5 users per brand team
Best for capable brand teams with complex problems that will benefit from personal coaching and external perspective
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
5 spots total in founding cohort
Book a call
Buy now
Full engagement
From CHF 200,000
Discount applies for company-wide program
Best for brand teams in a high value at stake situation (combined risks/ opportunities) that will benefit from rapid end-to-end resolution
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
1:1 calls with FF&A
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
Waiting list applies
Contact FF&A
*VAT added at checkout if your brand team is based in Switzerland
Three Flexible Packages To Execute ZBG®
Upgrade any time and only pay the difference
Swipe left to see all packages
Self-paced
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Book a call
Buy now
Coaching
CHF 50,000*
Team license — up to 5 users per brand team
Best for capable brand teams with complex problems that will benefit from personal coaching and external perspective
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
5 spots total in founding cohort
Book a call
Buy now
Full engagement
From CHF 200,000
Discount applies for company-wide program
Best for brand teams in a high value at stake situation (combined risks/ opportunities) that will benefit from rapid end-to-end resolution
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
1:1 calls with FF&A
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
Waiting list applies
Contact FF&A
*VAT shown at checkout
Three Flexible Packages To Execute ZBG®
Upgrade any time and only pay the difference
Swipe left to see all packages
Self-paced
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Book a call
Buy now
Coaching
CHF 50,000*
Team license — up to 5 users per brand team
Best for capable brand teams with complex problems that will benefit from personal coaching and external perspective
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
5 spots total in founding cohort
Book a call
Buy now
Full engagement
From CHF 200,000
Discount applies for company-wide program
Best for brand teams in a high value at stake situation (combined risks/ opportunities) that will benefit from rapid end-to-end resolution
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
1:1 calls with FF&A
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
Waiting list applies
Contact FF&A
*VAT shown at checkout
Three Flexible Packages To Execute ZBG®
Upgrade any time and only pay the difference
Swipe left to see all packages
Self-paced
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Book a call
Buy now
Coaching
CHF 50,000*
Team license — up to 5 users per brand team
Best for capable brand teams with complex problems that will benefit from personal coaching and external perspective
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
5 spots total in founding cohort
Book a call
Buy now
Full engagement
From CHF 200,000
Discount applies for company-wide program
Best for brand teams in a high value at stake situation (combined risks/ opportunities) that will benefit from rapid end-to-end resolution
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
1:1 calls with FF&A
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
Waiting list applies
Contact FF&A
*VAT shown at checkout
Coaching
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
10 total spots available
in founding cohort
Light Consulting
CHF 50,000*
Team license — up to 5 users per brand team
Best for capable brand teams with complex problems that will benefit from personal coaching and external perspective
5 total spots available
in founding cohort
Full engagement
Starting from
CHF 200,000*
Discount applies for company-wide program
Best for brand teams in a high value at stake situation (combined risks/ opportunities) that will benefit from rapid end-to-end resolution
Waiting list applies
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses report
sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
*VAT added at checkout if your brand team is based in Switzerland
**Cf. our Terms & Conditions
Three Flexible Packages To Execute ZBG®
Upgrade any time and only pay the difference.
Trusted By The Largest FMCG Companies
Trusted By The World's Largest FMCG Companies
“The rules of the game are changing.”
Zero-Based Growth abandons obsolete top-down segmentation for a consumer-centric model built from the bottom up. It pinpoints the 10% of activity sourcing 80% of growth, pairing strategy with the operational capability to execute. Granular, data-engineered, and defensible—it works for any brand size, portfolio, or geography.
Christina Habib
Chief Insights Officer, Beauty & Wellbeing Division, >€13bn revenue
“The rules of the game
are changing.”
Zero-Based Growth abandons obsolete top-down segmentation for a consumer-centric model built from the bottom up. It pinpoints the 10% of activity sourcing 80% of growth, pairing strategy with the operational capability to execute. Granular, data-engineered, and defensible—it works for any brand size, portfolio, or geography.
Christina Habib
Chief Insights Officer, Beauty & Wellbeing Division, >€13bn revenue
“The rules of the game are changing.”
Zero-Based Growth abandons obsolete top-down segmentation for a consumer-centric model built from the bottom up. It pinpoints the 10% of activity sourcing 80% of growth, pairing strategy with the operational capability to execute. Granular, data-engineered, and defensible—it works for any brand size, portfolio, or geography.
Christina Habib
Chief Insights Officer, Beauty & Wellbeing Division, >€13bn revenue
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
If we get stuck, can we get help from FF&A?
Does ZBG® apply to small brands?
Can my team also get access to the ZBG® Sprint?
How long do we have access for?
Will our questions be confidential in group calls?
Will ZBG® apply to our market/ category?
Can we upgrade to 1:1 coaching at any time?
How can I pay for the ZBG® Sprint?
Can we get a full refund if this is not for us?
Still have questions?
If we get stuck, can we get help from FF&A?
Does ZBG® apply to small brands?
Can my team also get access to the ZBG® Sprint?
How long do we have access for?
Will our questions be confidential in group calls?
Will ZBG® apply to our market/ category?
Can we upgrade to 1:1 coaching at any time?
How can I pay for the ZBG® Sprint?
Can we get a full refund if this is not for us?
Still have questions?
If we get stuck, can we get help from FF&A?
Does ZBG® apply to small brands?
Can my team also get access to the ZBG® Sprint?
How long do we have access for?
Will our questions be confidential in group calls?
Will ZBG® apply to our market/ category?
Can we upgrade to 1:1 coaching at any time?
How can I pay for the ZBG® Sprint?
Can we get a full refund if this is not for us?
Still have questions?
We’ve delivered 50+ ZBG® engagements with an average growth acceleration of 500bps
We’ve delivered 50+ ZBG® engagements with an average growth acceleration of 500bps
We’ve delivered 50+ ZBG® engagements with an average growth acceleration of 500bps
Try the ZBG® Sprint risk-free for 14 days*. If you’re not satisfied, you’ll get a full refund - no questions asked
Try the ZBG® Sprint risk-free for 14 days*. If you’re not satisfied, you’ll get a full refund - no questions asked
Try the ZBG® Sprint risk-free for 14 days*. If you’re not satisfied, you’ll get a full refund - no questions asked
FMCG Growth Summit:
2027 Edition: Outperforming in Diverging Times
FMCG Growth
Summit: 2027 Edition: Outperforming in Diverging Times
FMCG Growth Summit: 2027 Edition: Outperforming in Diverging Times
As a member of the FF&A FMCG Academy, you get a lifetime free invitation to the yearly FMCG Growth Summit (maximum 5 attendees per brand team)
As a member of the FF&A FMCG Academy, you get a lifetime free invitation to the yearly FMCG Growth Summit (maximum 5 attendees per brand team)
2027 Edition Forewords
2027 Edition Forewords
2027 Edition Forewords
Why this format?
Why this format?
Why this format?
Event Details
Event Details
Friday, April 16th 2027
Friday, April 16th 2027
Friday, April 16th 2027
CHF 590 per non-FMCG Academy member (includes buffet lunch & sit-down dinner at The Dolder Grand)
CHF 590 per non-FMCG Academy member (includes buffet lunch & sit-down dinner at The Dolder Grand)
CHF 590 per non-FMCG Academy member (includes buffet lunch & sit-down dinner at The Dolder Grand)
The Dolder Grand, Zurich, Switzerland
The Dolder Grand, Zurich, Switzerland
The Dolder Grand, Zurich, Switzerland
Capped at 250 attendees
Capped at 250 attendees
Capped at 250 attendees
Confirmed Speakers (more to be announced)
Confirmed Speakers
(more to be announced)
Frederic Fernandez
Managing Director, FF&A
Warren Ackerman
Head of European Consumer Staples Research, Barclays
Fernando Fernandez
CEO, Unilever
Zoran Bogdanovic
CEO, Coca-Cola Hellenic
Pablo Perversi
President EMEA, Danone
Cécile Beliot-Zind
CEO, Bel Group
Carlton Lawson
President EMEA, Kimberly-Clark/Kenvue
FF&A Publications
FF&A Publications
FF&A Publications
Our proprietary thought leadership on the FMCG industry is globally recognized and sought-after
Our proprietary thought leadership on the FMCG industry is globally recognized and sought-after
Our proprietary thought leadership on the FMCG industry is globally recognized and sought-after
FMCG CEOs: Q1 2026 Results In Review
The End Of The Beginning?
FMCG CEOs: Bridging The $5bn Ecommerce Gap On CHC & Launching FF&A Ecom IQ Index® & Ecommerce 3.0®
The Deal The Market Got Wrong? Unilever Foods x McCormick In 10 Key Messages
FMCG CEOs: 2025 Results Confirmed Broken Algo & Increasing Premium For Quality Portfolio. Expect 2026 To Refocus On Three Areas
FMCG CEOs: Winning In Unprecedented & Bifurcating Times, 10 Thoughts On How To Deliver Repeatable Growth Outperformance & 10 Predictions For 2026-30
FMCG CEOs: M&A FY 2025 In Review In 10 Key Messages - The Return Of Mega-Deals, The Rise of Strategic Exits & What Lies Ahead
FMCG CEOs: The $600bn M&A Bonfire
What the world's largest FMCG companies get wrong about M&A - Introducing FF&A's Best Acquirers®
FMCG CEOs: Q3 Results In 20 Charts
You Cannot Buy Your Way To Growth
FMCG CEOs: Q2 Results In 20 Charts Time To Become A Market-Maker
Click to see more articles
FMCG CEOs: Q1 2026 Results In Review The End Of The Beginning?
FMCG CEOs: Bridging The $5bn Ecommerce Gap On CHC & Launching FF&A Ecom IQ Index® & Ecommerce 3.0®
The Deal The Market Got Wrong? Unilever Foods x McCormick In 10 Key Messages
FMCG CEOs: 2025 Results Confirmed Broken Algo & Increasing Premium For Quality Portfolio. Expect 2026 To Refocus On Three Areas
FMCG CEOs: Winning In Unprecedented & Bifurcating Times, 10 Thoughts On How To Deliver Repeatable Growth Outperformance & 10 Predictions For 2026-30
FMCG CEOs: M&A FY 2025 In Review In 10 Key Messages - The Return Of Mega-Deals, The Rise of Strategic Exits & What Lies Ahead
Click to see more articles
FMCG CEOs: Q1 2026 Results In Review
The End Of The Beginning?
FMCG CEOs: Bridging The $5bn Ecommerce Gap On CHC & Launching FF&A Ecom IQ Index® & Ecommerce 3.0®
The Deal The Market Got Wrong? Unilever Foods x McCormick In 10 Key Messages
FMCG CEOs: 2025 Results Confirmed Broken Algo & Increasing Premium For Quality Portfolio. Expect 2026 To Refocus On Three Areas
FMCG CEOs: Winning In Unprecedented & Bifurcating Times, 10 Thoughts On How To Deliver Repeatable Growth Outperformance & 10 Predictions For 2026-30
FMCG CEOs: M&A FY 2025 In Review In 10 Key Messages - The Return Of Mega-Deals, The Rise of Strategic Exits & What Lies Ahead
FMCG CEOs: The $600bn M&A Bonfire
What the world's largest FMCG companies get wrong about M&A - Introducing FF&A's Best Acquirers®
FMCG CEOs: Q3 Results In 20 Charts
You Cannot Buy Your Way To Growth
Click to see more articles
Enabling growth at scale in the FMCG industry
© 2026 Frederic Fernandez Associates AG. All rights reserved
Enabling growth at scale in the FMCG industry
© 2026 Frederic Fernandez & Associates AG.
All rights reserved
Enabling growth at scale in the FMCG industry
© 2026 Frederic Fernandez Associates AG. All rights reserved