Founding cohort, 15 spots available
Priority Access To The ZBG® Sprint
Priority Access To The ZBG® Sprint
We're bringing FF&A's Zero-Based Growth® methodology to every FMCG brand team in a convenient, cost-effective, and flexible way.
Priority access is exclusively for the FF&A network. 2 weeks of early access from June 29th, before we open to the public.
We're bringing FF&A's Zero-Based Growth® methodology to every FMCG brand team in a convenient, cost-effective, and flexible way
Sign-up below to get priority access and be notified when we're live on June 22nd
Our Vision Is Simple
Our Vision Is Simple
Enable growth at scale in the FMCG industry through client engagements, online education, strategic publications, & exclusive events
Enable growth at scale in the FMCG industry through client engagements, online education, strategic publications, & exclusive events
Enable growth at scale in the FMCG industry through client engagements, online education, strategic publications, & exclusive events
Why We Created The FMCG Academy
Why We Created
The FMCG Academy
Why We Created The FMCG Academy
The FMCG algorithm is broken
80% of the top 60 FMCG companies lost market
share over 2025
Not all FMCG brand teams have:
Time
Budget
or the need to execute a full ZBG® strategy engagement
Up to 6-month ZBG® waitlist for
end-to-end engagement
Client demand exceeds FF&A capacity
The FMCG algorithm is broken
80% of the top 60 FMCG companies lost market share over 2025
Not all FMCG brand teams have:
Time
Budget
or the need to execute a full ZBG® strategy engagement
Up to 6-month ZBG® waitlist for
end-to-end engagement
Client demand exceeds FF&A capacity
FF&A Academy Aims To
FF&A Academy Aims To
bring the best of FF&A consulting to every team in the FMCG industry
in a convenient, cost-effective, interactive, and flexible way
bring the best of FF&A consulting to every team in the FMCG industry in a convenient, cost-effective, interactive, and flexible way
bring the best of FF&A consulting to every team in the FMCG industry in a convenient, cost-effective, interactive, and flexible way
Zero-Based Growth (ZBG®) Sprint
Zero-Based Growth (ZBG®) Sprint
Zero-Based Growth (ZBG®) Sprint
A tested & proven repeatable approach to drive dramatic growth acceleration for FMCG brand teams
A tested & proven repeatable approach to drive dramatic growth acceleration for FMCG brand teams
A tested & proven repeatable approach to drive dramatic growth acceleration for FMCG brand teams
ZBG® engagements completed
ZBG® engagements completed
Average growth acceleration
Average growth acceleration
What it is in 10 key points
What it is in
10 key points
What it is in 10 key points
1
Designed for brand teams
Designed to be taken by multi-functional FMCG brand teams (marketing, consumer insights,
trade marketing, finance…)
3
Impactful
On average, +500 basis points growth acceleration delivered
5
Tested & proven
A repeatable approach that is a result of 50+ engagements completed since 2017
7
Engaging content with turnkey frameworks & presentations
6 hours of content, 40+ proprietary downloadable PPT frameworks, and ready-to-use management presentation
& memo templates
9
Concrete
19 case studies developed demonstrating application across different contexts and categories (incl. Blue Buffalo, Danone Activia, SK-II, SkinnyPop, and more)
2
Rapid transformative consulting approach, not a course
A step-by-step approach requiring actions at
every step
4
Consumer-back, market making
Supported by ZBG® consumer and gatekeeper research protocols. Designed to drive incremental category growth
6
Multi-disciplinary
Combines the best of strategic marketing, consumer research, finance, and hypotheses-led problem-solving
8
Self-paced & flexible
Flexible start date with three different packages tailored towards your exact needs
10
Supportive & interactive
Join bi-weekly live Q&A with Frédéric and the whole FF&A team
1
Designed for brand teams
Designed to be taken by multi-functional FMCG brand teams (marketing, consumer insights, trade marketing, finance…)
2
Rapid transformative consulting approach, not a course
A step-by-step approach requiring actions at every step
3
Impactful
On average, +500 basis points growth acceleration delivered
4
Consumer-back, market making
Supported by ZBG® consumer and gatekeeper research protocols. Designed to drive incremental category growth
5
Tested & proven
A repeatable approach that is a result of 50+ engagements completed since 2017
6
Multi-disciplinary
Combines the best of strategic marketing, consumer research, finance, and hypotheses-led problem-solving
7
Engaging content with turnkey frameworks & presentations
6 hours of content, 40+ proprietary downloadable PPT frameworks, and ready-to-use management presentation & memo templates
8
Self-paced & flexible
Flexible start date with three different packages tailored towards your exact needs
9
Concrete
19 case studies developed demonstrating application across different contexts and categories (incl. Blue Buffalo, Danone Activia, SK-II, SkinnyPop, and more)
10
Supportive & interactive
Join bi-weekly live Q&A with Frédéric and the whole FF&A team
1
Designed for brand teams
Designed to be taken by multi-functional FMCG brand teams (marketing, consumer insights, trade marketing, finance…)
3
Impactful
On average, +500 basis points growth acceleration delivered
5
Tested & proven
A repeatable approach that is a result of 50+ engagements completed since 2017
7
Engaging content with turnkey frameworks & presentations
6 hours of content, 40+ proprietary downloadable PPT frameworks, and ready-to-use management presentation & memo templates
9
Concrete
19 case studies developed demonstrating application across different contexts and categories (incl. Blue Buffalo, Danone Activia, SK-II, SkinnyPop, and more)
2
Rapid transformative consulting approach, not a course
A step-by-step approach requiring actions at every step
4
Consumer-back, market making
Supported by ZBG® consumer and gatekeeper research protocols. Designed to drive incremental category growth
6
Multi-disciplinary
Combines the best of strategic marketing, consumer research, finance, and hypotheses-led problem-solving
8
Self-paced & flexible
Flexible start date with three different packages tailored towards your exact needs
10
Supportive & interactive
Join bi-weekly live Q&A with Frédéric and the whole FF&A team
The Six ZBG® Sprint Chapters
The Six ZBG®
Sprint Chapters
The Six ZBG® Sprint Chapters
Chapter 1: Introduction
Chapter 1: Introduction
FF&A introduction
FF&A introduction
Why ZBG®
Why ZBG®
ZBG® Sprint program overview
ZBG® Sprint program overview
Module length: 13 minutes
Module length: 13 minutes
Chapter 2: FMCG Strategic context
Chapter 2: FMCG Strategic context
C-level key-note on the state of the FMCG industry
C-level key-note on the state of the FMCG industry
Why the industry is going through unprecedented & bifurcating times
Why the industry is going through unprecedented & bifurcating times
Deep-dive per FMCG vertical
Deep-dive per FMCG vertical
How FMCG companies can outperform in
this context
How FMCG companies can outperform in
this context
Our 10 predictions for 2026-30
Our 10 predictions for 2026-30
Our strategic publications on latest financial results & M&A (downloadable)
Our strategic publications on latest financial results & M&A (downloadable)
Module length: 1 hour, 23 minutes
Module length: 1 hour, 23 minutes
Chapter 3: ZBG® Phase One (Strategic diagnostic & hypotheses formation)
Chapter 3: ZBG® Phase One (Strategic diagnostic & hypotheses formation)
How brands die
How brands die
Our 20 detailed frameworks to fast-track brand diagnostic & hypotheses formation (downloadable)
Our 20 detailed frameworks to fast-track brand diagnostic & hypotheses formation (downloadable)
Phase One ‘learnings from the trenches’
Phase One ‘learnings from the trenches’
How to identify no-regret moves and take actions as of ZBG® Phase One
How to identify no-regret moves and take actions as of ZBG® Phase One
A turn-key 2-pages management memo with PPT appendix summarizing Phase One outputs (downloadable)
A turn-key 2-pages management memo with PPT appendix summarizing Phase One outputs (downloadable)
Five growth case studies explained (Chobani, E.L.F, SkinnyPop, Therabreath vs. Listerine, Ghost)
Five growth case studies explained (Chobani, E.L.F, SkinnyPop, Therabreath vs. Listerine, Ghost)
Module length: 1 hour, 24 minutes
Module length: 1 hour, 24 minutes
Chapter 4: ZBG® Phase Two (Hypotheses testing & consumer/ gatekeeper research)
Chapter 4: ZBG® Phase Two (Hypotheses testing & consumer/ gatekeeper research)
Type of research overview
Type of research overview
Proprietary ZBG® consumer and gatekeeper research protocols (downloadable)
Proprietary ZBG® consumer and gatekeeper research protocols (downloadable)
20 frameworks (14 are new vs. Phase One) to fast-track hypotheses testing (downloadable)
20 frameworks (14 are new vs. Phase One) to fast-track hypotheses testing (downloadable)
How to rapidly segment a category, identify power-insights & determine top 10% growth levers addressing 80% value at stake
How to rapidly segment a category, identify power-insights & determine top 10% growth levers addressing 80% value at stake
How to effectively prioritize both portfolio and growth levers and turn them into an optimal phased plan
How to effectively prioritize both portfolio and growth levers and turn them into an optimal phased plan
Phase Two ‘learnings from the trenches’
Phase Two ‘learnings from the trenches’
A turn-key 2-pages management memo with PPT appendix summarizing Phase Two outputs (downloadable)
A turn-key 2-pages management memo with PPT appendix summarizing Phase Two outputs (downloadable)
Five growth case studies explained (Nutrafol, Zzzquil, Blue Buffalo, Hero, Quest Nutrition)
Five growth case studies explained (Nutrafol, Zzzquil, Blue Buffalo, Hero, Quest Nutrition)
Module length: 1 hour, 10 minutes
Module length: 1 hour, 10 minutes
Chapter 5: ZBG® Phase Three
(From strategy definition to execution)
Chapter 5: ZBG® Phase Three (From strategy definition to execution)
Seven outputs frameworks (downloadable)
Seven outputs frameworks (downloadable)
Brand ‘From->To’ across 4Ps summary
Brand ‘From->To’ across 4Ps summary
Project charter, organization readiness, enablers and final growth levers prioritization
Project charter, organization readiness, enablers and final growth levers prioritization
Financials and waterfall per channel/ segment and final all-in-one strategic framework
Financials and waterfall per channel/ segment and final all-in-one strategic framework
Phase Three ‘learnings from the trenches’
Phase Three ‘learnings from the trenches’
A turn-key 2-pages management memo with PPT appendix summarizing Phase Three outputs (downloadable)
A turn-key 2-pages management memo with PPT appendix summarizing Phase Three outputs (downloadable)
Five growth case studies explained (P&G turnaround case, Liquid I.V., CeraVE, KIND, Activia)
Five growth case studies explained (P&G turnaround case, Liquid I.V., CeraVE, KIND, Activia)
Module length: 57 minutes
Module length: 57 minutes
Chapter 6: Execution consideration
& specificities
Chapter 6: Execution consideration & specificities
How best to apply ZBG® to:
How best to apply ZBG® to:
Brands in Emerging Markets
Brands in Emerging Markets
Small brands in start-up/ scale-up phase
Small brands in start-up/ scale-up phase
Digital native brands
Digital native brands
Our strategic publications on Emerging Markets Outperformance®, How Small Brands Grow®, Ecommerce 2.0®, DTC Turnaround®, & M&A Best Acquirers®, each including in-depth quantitative research & actionable frameworks (downloadable)
Our strategic publications on Emerging Markets Outperformance®, How Small Brands Grow®, Ecommerce 2.0®, DTC Turnaround®, & M&A Best Acquirers®, each including in-depth quantitative research & actionable frameworks (downloadable)
Four growth case studies explained (SKII, FreshPet, Harry’s, Vital Proteins)
Four growth case studies explained (SKII, FreshPet, Harry’s, Vital Proteins)
Module length: 51 minutes
Module length: 51 minutes
Popular
Self-paced
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
10 spots available
in founding cohort
Coaching
CHF 50,000*
Team license — up to 5 users per brand team
Best for capable brand teams with complex problems that will benefit from personal coaching and external perspective
5 spots available
in founding cohort
Full engagement
Starting from
CHF 200,000*
Discount applies for company-wide program
Best for brand teams in a high-value-at-stake situation (combined risks/ opportunities) that will benefit from rapid end-to-end resolution
Waiting list applies
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A executed ZBG® research protocols
Full strategy engagement
Capacity
*VAT added at checkout if your brand team is based in Switzerland
Three Flexible Packages To Execute ZBG®
Upgrade any time and only pay the difference
Three Flexible Packages To Execute ZBG®
Swipe left to see all packages
Self-paced
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Book a call
Buy now
Self-paced
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Book a call
Buy now
Self-paced
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Book a call
Buy now
*VAT added at checkout if your brand team
is based in Switzerland
Three Flexible Packages
To Execute ZBG®
Swipe left to see all packages
Self-paced
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Book a call
Buy now
Self-paced
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Book a call
Buy now
Self-paced
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Book a call
Buy now
Connect to Content
Add layers or components to swipe between.
Three Flexible Packages To Execute ZBG®
Upgrade any time and only pay the difference
Swipe left to see all packages
Connect to Content
Add layers or components to swipe between.
*VAT shown at checkout
Three Flexible Packages To Execute ZBG®
Upgrade any time and only pay the difference
Swipe left to see all packages
Connect to Content
Add layers or components to swipe between.
*VAT shown at checkout
Three Flexible Packages To Execute ZBG®
Upgrade any time and only pay the difference
Swipe left to see all packages
Connect to Content
Add layers or components to swipe between.
*VAT shown at checkout
*VAT added at checkout if your brand team is based in Switzerland
We’ve delivered 50+ ZBG® engagements with an average growth acceleration of 500bps
We’ve delivered 50+ ZBG® engagements with an average growth acceleration of 500bps
We’ve delivered 50+ ZBG® engagements with an average growth acceleration of 500bps
Try the ZBG® Sprint risk-free for 14 days*. If you’re not satisfied, you’ll get a full refund - no questions asked
Try the ZBG® Sprint risk-free for 14 days*. If you’re not satisfied, you’ll get a full refund - no questions asked
Try the ZBG® Sprint risk-free for 14 days*. If you’re not satisfied, you’ll get a full refund - no questions asked
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
If we get stuck, can we get help from FF&A?
Does ZBG® apply to small brands?
Can my team also get access to the ZBG® Sprint?
How long do we have access for?
Will our questions be confidential in group calls?
Will ZBG® apply to our market/ category?
Can we upgrade to 1:1 coaching at any time?
How can I pay for the ZBG® Sprint?
Can we get a full refund if this is not for us?
Still have questions?
If we get stuck, can we get help from FF&A?
Does ZBG® apply to small brands?
Can my team also get access to the ZBG® Sprint?
How long do we have access for?
Will our questions be confidential in group calls?
Will ZBG® apply to our market/ category?
Can we upgrade to 1:1 coaching at any time?
How can I pay for the ZBG® Sprint?
Can we get a full refund if this is not for us?
Still have questions?
If we get stuck, can we get help from FF&A?
Does ZBG® apply to small brands?
Can my team also get access to the ZBG® Sprint?
How long do we have access for?
Will our questions be confidential in group calls?
Will ZBG® apply to our market/ category?
Can we upgrade to 1:1 coaching at any time?
How can I pay for the ZBG® Sprint?
Can we get a full refund if this is not for us?
Still have questions?
Enabling growth at scale in the FMCG industry
© 2026 Frederic Fernandez Associates AG. All rights reserved
Enabling growth at scale in the FMCG industry
© 2026 Frederic Fernandez & Associates AG.
All rights reserved
Enabling growth at scale in the FMCG industry
© 2026 Frederic Fernandez Associates AG. All rights reserved