80% of the top 60 FMCG companies lost market share last year. Yours doesn't have to.
See exactly how your brand team can run Zero-Based Growth®, the FF&A methodology refined over a decade of FMCG growth engagements. See the short deck below
1/13
What Zero-Based Growth® is, and how the Sprint puts it in your brand team's hands
What Zero-Based Growth® is, and how the Sprint puts it in your brand team's hands
Zero-Based Growth®
What it is in
6 key points
1
Tested & proven
A repeatable approach behind +500bps of average growth acceleration, across 50+ engagements in all verticals
3
Rapid transformative
consulting approach
A step-by-step approach that surfaces no-regret moves within weeks
2
Consumer-back, market making
Supported by ZBG® consumer & gatekeeper research protocols designed to drive incremental category growth
4
Starts from zero,
not last year's plan
Every choice rebuilt from real consumers, channels, and markets: evdence, not inheritance
1
Tested & proven
A repeatable approach behind +500bps of average growth acceleration, across 50+ engagements in all verticals
3
Rapid transformative consulting approach
A step-by-step approach that surfaces no-regret moves within weeks
2
Consumer-back,
market making
Supported by ZBG® consumer & gatekeeper research protocols designed to drive incremental category growth
4
Starts from zero,
not last year's plan
Every choice rebuilt from real consumers, channels, and markets: evdence, not inheritance
1
Tested & proven
A repeatable approach behind +500bps of average growth acceleration, across 50+ engagements in all verticals
2
Consumer-back,
market making
Supported by ZBG® consumer & gatekeeper research protocols designed to drive incremental category growth
3
Rapid transformative
consulting approach
A step-by-step approach that surfaces no-regret moves within weeks
4
Starts from zero,
not last year's plan
Every choice rebuilt from real consumers, channels, and markets: evdence, not inheritance
ZBG® Sprint
What it is in
6 key points
5
Consulting-grade, education simple
Strategy consulting depth, online education flexibility, and weekly FF&A support without the fees or the fixed schedule
7
Built for the whole brand team
Marketing, consumer insights, trade marketing, finance… One licence covers 5 seats
6
Full ZBG® methodology
~6 hours of video plus 40+ downloadable PPT frameworks, turnkey memos + presentation templates
8
Your brand team is never stuck
Bi-weekly coaching with Frédéric and the
FF&A team, for 12 months
1
Tested & proven
A repeatable approach behind +500bps of average growth acceleration, across 50+ engagements in all verticals
3
Rapid transformative consulting approach
A step-by-step approach that surfaces no-regret moves within weeks
2
Consumer-back,
market making
Supported by ZBG® consumer & gatekeeper research protocols designed to drive incremental category growth
4
Starts from zero,
not last year's plan
Every choice rebuilt from real consumers, channels, and markets: evdence, not inheritance
1
Tested & proven
A repeatable approach behind +500bps of average growth acceleration, across 50+ engagements in all verticals
2
Consumer-back,
market making
Supported by ZBG® consumer & gatekeeper research protocols designed to drive incremental category growth
3
Rapid transformative
consulting approach
A step-by-step approach that surfaces no-regret moves within weeks
4
Starts from zero,
not last year's plan
Every choice rebuilt from real consumers, channels, and markets: evdence, not inheritance
There is no one-size-fits-all
ZBG® adapts by situation
Situation
How ZBG® Adapts
Track Record
Emerging Markets
Pop-strata segmentation; deeply localizes the best-possible-consumer story
~1,000bps
~2x the overall average
Newly acquired/ pre-sale brands
Used in due diligence, post-acquisition integration, or to build the optimal equity story pre-sale
Strategic Tool
de-risks the highest-stakes decision a brand team makes
Small/ start-up brands in your portfolio
Phase 1 weighted to competitor & growth-model analysis; Phase 2 to purchase intent and willingness-to-pay
<20%
of $100m brands reach $500m; ZBG® raises the odds through precision
E-commerce-first (3P) brands
Hero-SKU discipline, naked (not cosmetic) ROAS, reinvestment into share of search — the Ecommerce 2.0® playbook
50-80%
growth within 6 months
DTC turnarounds
Heavy cohort and disaveraged CAC/CLTV analysis; diversifies acquisition beyond digital; de-risks the D2C-to-retail decision
100-150%
growth in 24 months
Three Flexible Packages To Execute ZBG®
Upgrade any time and only pay the difference
Coaching
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses on top brand growth levers
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Light Consulting
CHF 50,000*
Team license — up to 5 users per brand team
Best for capable brand teams with complex problems that will benefit from personal coaching and external perspective
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses on top brand growth levers
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
5 spots total in founding cohort
Full Engagement
From CHF 200,000*
Discount applies for company-wide program
Best for brand teams in a high-value-at-stake situation (combined risks/ opportunities) that will benefit from rapid end-to-end resolution
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses on top brand growth levers
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
Waitlist applies
Swipe left to see all packages
Coaching
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses on top brand growth levers
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Light Consulting
CHF 50,000*
Team license — up to 5 users per brand team
Best for capable brand teams with complex problems that will benefit from personal coaching and external perspective
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses on top brand growth levers
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
5 spots total in founding cohort
Full Engagement
From CHF 200,000*
Discount applies for company-wide program
Best for brand teams in a high-value-at-stake situation (combined risks/ opportunities) that will benefit from rapid end-to-end resolution
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses on top brand growth levers
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
Waitlist applies
Coaching
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses on top brand growth levers
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Light Consulting
CHF 50,000*
Team license — up to 5 users per brand team
Best for capable brand teams with complex problems that will benefit from personal coaching and external perspective
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses on top brand growth levers
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
5 spots total in founding cohort
Full Engagement
From CHF 200,000*
Discount applies for company-wide program
Best for brand teams in a high-value-at-stake situation (combined risks/ opportunities) that will benefit from rapid end-to-end resolution
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses on top brand growth levers
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
Waitlist applies
Coaching
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses on top brand growth levers
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Light Consulting
CHF 50,000*
Team license — up to 5 users per brand team
Best for capable brand teams with complex problems that will benefit from personal coaching and external perspective
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses on top brand growth levers
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
5 spots total in founding cohort
*VAT added at checkout if your brand team
is based in Switzerland
Self-paced
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Book a call
Buy now
Connect to Content
Add layers or components to swipe between.
Self-paced
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Book a call
Buy now
Self-paced
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Book a call
Buy now
Coaching
CHF 50,000*
Team license — up to 5 users per brand team
Best for capable brand teams with complex problems that will benefit from personal coaching and external perspective
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
5 spots total in founding cohort
Book a call
Buy now
Full engagement
From CHF 200,000
Discount applies for company-wide program
Best for brand teams in a high value at stake situation (combined risks/ opportunities) that will benefit from rapid end-to-end resolution
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
1:1 calls with FF&A
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
Waiting list applies
Contact FF&A
Three Flexible Packages
To Execute ZBG®
Upgrade any time and only pay the difference
Swipe left to see all packages
Coaching
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses on top brand growth levers
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Light Consulting
CHF 50,000*
Team license — up to 5 users per brand team
Best for capable brand teams with complex problems that will benefit from personal coaching and external perspective
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses on top brand growth levers
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
5 spots total in founding cohort
Full Engagement
From CHF 200,000*
Discount applies for company-wide program
Best for brand teams in a high value at stake situation (combined risks/ opportunities) that will benefit from rapid end-to-end resolution
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses on top brand growth levers
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
Waiting list applies
Coaching
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses on top brand growth levers
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Self-paced
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Book a call
Buy now
Coaching
CHF 50,000*
Team license — up to 5 users per brand team
Best for capable brand teams with complex problems that will benefit from personal coaching and external perspective
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
5 spots total in founding cohort
Book a call
Buy now
Full engagement
From CHF 200,000
Discount applies for company-wide program
Best for brand teams in a high value at stake situation (combined risks/ opportunities) that will benefit from rapid end-to-end resolution
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
1:1 calls with FF&A
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
Waiting list applies
Contact FF&A
*VAT added at checkout if your brand team is based in Switzerland
Three Flexible Packages To Execute ZBG®
Upgrade any time and only pay the difference
Swipe left to see all packages
Self-paced
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Book a call
Buy now
Coaching
CHF 50,000*
Team license — up to 5 users per brand team
Best for capable brand teams with complex problems that will benefit from personal coaching and external perspective
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
5 spots total in founding cohort
Book a call
Buy now
Full engagement
From CHF 200,000
Discount applies for company-wide program
Best for brand teams in a high value at stake situation (combined risks/ opportunities) that will benefit from rapid end-to-end resolution
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
1:1 calls with FF&A
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
Waiting list applies
Contact FF&A
*VAT shown at checkout
Three Flexible Packages To Execute ZBG®
Upgrade any time and only pay the difference
Swipe left to see all packages
Self-paced
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Book a call
Buy now
Coaching
CHF 50,000*
Team license — up to 5 users per brand team
Best for capable brand teams with complex problems that will benefit from personal coaching and external perspective
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
5 spots total in founding cohort
Book a call
Buy now
Full engagement
From CHF 200,000
Discount applies for company-wide program
Best for brand teams in a high value at stake situation (combined risks/ opportunities) that will benefit from rapid end-to-end resolution
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
1:1 calls with FF&A
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
Waiting list applies
Contact FF&A
*VAT shown at checkout
Three Flexible Packages To Execute ZBG®
Upgrade any time and only pay the difference
Swipe left to see all packages
Self-paced
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
10 spots total in founding cohort
Book a call
Buy now
Coaching
CHF 50,000*
Team license — up to 5 users per brand team
Best for capable brand teams with complex problems that will benefit from personal coaching and external perspective
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
5 spots total in founding cohort
Book a call
Buy now
Full engagement
From CHF 200,000
Discount applies for company-wide program
Best for brand teams in a high value at stake situation (combined risks/ opportunities) that will benefit from rapid end-to-end resolution
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
1:1 calls with FF&A
FF&A bespoke hypotheses sharing on brand problem
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
Waiting list applies
Contact FF&A
*VAT shown at checkout
The Six ZBG® Sprint Chapters
Six ZBG® Sprint Chapters
The Six ZBG®
Sprint Chapters
Chapter 1: Introduction
Chapter 1: Introduction
Who FF&A is, why Zero-Based Growth® exists, and how the Sprint program works
Who FF&A is, why Zero-Based Growth® exists, and how the Sprint program works
Module length: 13 minutes
Module length: 13 minutes
Chapter 2: FMCG Strategic context
Chapter 2: FMCG Strategic context
A C-level view of why the industry is bifurcating, how to outperform by vertical, and FF&A's 10 predictions for
2026–2030
Module length: 1 hour, 23 minutes
Module length: 1 hour, 23 minutes
Chapter 3: ZBG® Phase One (Strategic diagnostic & hypotheses formation)
Chapter 3: ZBG® Phase One (Strategic diagnostic & hypotheses formation)
20 frameworks and five case studies for diagnosing underperformance, spotting no-regret moves, and building the Phase One memo
20 frameworks and five case studies for diagnosing underperformance, spotting no-regret moves, and building the Phase One memo
Module length: 1 hour, 24 minutes
Module length: 1 hour, 24 minutes
Chapter 4: ZBG® Phase Two (Hypotheses testing & consumer/ gatekeeper research)
Chapter 4: ZBG® Phase Two (Hypotheses testing & consumer/ gatekeeper research)
Proprietary research protocols and 20 frameworks for testing hypotheses, segmenting the category, and ranking the top growth levers
Proprietary research protocols and 20 frameworks for testing hypotheses, segmenting the category, and ranking the top growth levers
Module length: 1 hour, 10 minutes
Module length: 1 hour, 10 minutes
Chapter 5: ZBG® Phase Three
(From strategy definition to execution)
Chapter 5: ZBG® Phase Three (From strategy definition to execution)
Seven frameworks turning validated hypotheses into a costed 4P plan, P&L waterfall, and project charter
Module length: 57 minutes
Module length: 57 minutes
Chapter 6: Execution consideration
& specificities
Chapter 6: Execution consideration & specificities
Adapting ZBG® for emerging markets, start-ups, and digital-native brands, backed by five strategic publications
Adapting ZBG® for emerging markets, start-ups, and digital-native brands, backed by five strategic publications
Module length: 51 minutes
Module length: 51 minutes
What else is included
40+
downloadable PPT frameworks: the exact tools FF&A uses inside its six-figure consulting engagements.
19
How Chobani, CeraVe, SK-II, Liquid I.V., Blue Buffalo, and more actually grew — deconstructed with the ZBG® lens
10
end of phase management presentation templates, built to align your leadership team.
Trusted By The Largest FMCG Companies
Trusted By The World's Largest FMCG Companies
1/2
“The rules of the game are changing.”
Zero-Based Growth abandons obsolete top-down segmentation for a consumer-centric model built from the bottom up. It pinpoints the 10% of activity sourcing 80% of growth, pairing strategy with the operational capability to execute. Granular, data-engineered, and defensible—it works for any brand size, portfolio, or geography.
Christina Habib
Chief Insights Officer, Beauty & Wellbeing Division, >€13bn revenue
1/2
“The rules of the game are changing.”
Zero-Based Growth abandons obsolete top-down segmentation for a consumer-centric model built from the bottom up. It pinpoints the 10% of activity sourcing 80% of growth, pairing strategy with the operational capability to execute. Granular, data-engineered, and defensible—it works for any brand size, portfolio, or geography.
Christina Habib
Chief Insights Officer, Beauty & Wellbeing Division, >€13bn revenue
“The rules of the game
are changing.”
Zero-Based Growth abandons obsolete top-down segmentation for a consumer-centric model built from the bottom up. It pinpoints the 10% of activity sourcing 80% of growth, pairing strategy with the operational capability to execute. Granular, data-engineered, and defensible—it works for any brand size, portfolio, or geography.
Christina Habib
Chief Insights Officer, Beauty & Wellbeing Division, >€13bn revenue
1/2
Coaching
CHF 25,000*
Team license — up to 5 users per brand team
Best for capable brand teams that want to sharpen their brand plans with a tested and proven approach
10 total spots available
in founding cohort
Light Consulting
CHF 50,000*
Team license — up to 5 users per brand team
Best for capable brand teams with complex problems that will benefit from personal coaching and external perspective
5 total spots available
in founding cohort
Full Engagement
Starting from
CHF 200,000*
Discount applies for company-wide program
Best for brand teams in a high value at stake situation (combined risks/ opportunities) that will benefit from rapid end-to-end resolution
Waiting list applies
ZBG® Sprint content
Live bi-weekly group calls with FF&A
Access to FF&A strategic publications
Yearly FF&A Growth Summit invite
5x 1:1 calls with the FF&A team
FF&A bespoke hypotheses on top
brand growth levers
FF&A executed ZBG® research protocols
Full strategy engagement & follow-up
Capacity
*VAT added at checkout if your brand team is based in Switzerland
**Cf. our Terms & Conditions
Three Flexible Packages To Execute ZBG®
Upgrade any time and only pay the difference.
About FF&A
About FF&A
Founded in 2017, FF&A is a pure-play strategy consulting firm, focused exclusively on top-line growth for FMCG companies across four key areas:
Founded in 2017, FF&A is a pure-play strategy consulting firm, focused exclusively on top-line growth for FMCG companies across four key areas:
Founded in 2017, FF&A is a pure-play strategy consulting firm, focused exclusively on top-line growth for FMCG companies across four key areas:
Corporate Strategy
Corporate Strategy
Ecommerce
Ecommerce
Organic Growth (ZBG®)
Organic Growth (ZBG®)
M&A
M&A
Corporate Strategy
Organic Growth (ZBG®)
Ecommerce
M&A
engagements completed
client repeat rate
of the top 20 FMCG companies are clients
engagements completed
client repeat rate
of the top 20 FMCG companies are clients
engagements completed
client repeat rate
of the top 20 FMCG companies are clients
Why We Created The FMCG Academy
Why We Created
The FMCG Academy
The FMCG algorithm is broken
In 2025, 80% of the world's top 60 FMCG companies lost market share — a record high. Eighteen months of growth plans later, volumes are still falling. The missing piece isn't effort.
It's precision: a replicable way to find the 10% of moves that carry 80% of the value at stake
The fix exists
ZBG® is our answer — tested on 50+ engagements, with an average result of +500bps average acceleration. But a full engagement takes 12 weeks+, a hands-on consulting team, and there's a 6-month waitlist
So we productized it
The ZBG® Sprint brings the full ZBG® method — every framework, canvas and research protocol — to your brand team directly, with FF&A coaching you live. Same method. Fraction of the cost. No waitlist
The FMCG algorithm is broken
In 2025, 80% of the world's top 60 FMCG companies lost market share — a record high. Eighteen months of growth plans later, volumes are still falling. The missing piece isn't effort. It's precision: a replicable way to find the 10% of moves that carry 80% of the value at stake
The fix exists
ZBG® is our answer — tested on 50+ engagements, with an average result of +500bps average acceleration. But a full engagement takes 12 weeks+, a hands-on consulting team, and there's a 6-month waitlist
So we productized it
The ZBG® Sprint brings the full ZBG® method — every framework, canvas and research protocol — to your brand team directly, with FF&A coaching you live. Same method. Fraction of the cost. No waitlist
The FMCG algorithm is broken
In 2025, 80% of the world's top 60 FMCG companies lost market share — a record high. Eighteen months of growth plans later, volumes are still falling. The missing piece isn't effort. It's precision: a replicable way to find the 10% of moves that carry 80% of the value at stake
The fix exists
ZBG® is our answer — tested on 50+ engagements, with an average result of +500bps average acceleration. But a full engagement takes 12 weeks+, a hands-on consulting team, and there's a
6-month waitlist
So we productized it
The ZBG® Sprint brings the full ZBG® method — every framework, canvas and research protocol — to your brand team directly, with FF&A coaching you live. Same method. Fraction of the cost. No waitlist
Frequently Asked Questions
Frequently Asked Questions
If we get stuck, can we get help from FF&A?
Does ZBG® apply to small brands?
Can my team also get access to the ZBG® Sprint?
How long do we have access for?
Will our questions be confidential in group calls?
Will ZBG® apply to our market/ category?
Can we upgrade to Light Consulting at any time?
How can I pay for the ZBG® Sprint?
Can we get a full refund if this is not for us?
Still have questions?
If we get stuck, can we get help from FF&A?
Does ZBG® apply to small brands?
Can my team also get access to the ZBG® Sprint?
How long do we have access for?
Will our questions be confidential in group calls?
Will ZBG® apply to our market/ category?
Can we upgrade to Light Consulting at any time?
How can I pay for the ZBG® Sprint?
Can we get a full refund if this is not for us?
Still have questions?
If we get stuck, can we get help from FF&A?
Does ZBG® apply to small brands?
Can my team also get access to the ZBG® Sprint?
How long do we have access for?
Will our questions be confidential in group calls?
Will ZBG® apply to our market/ category?
Can we upgrade to Light Consulting at any time?
How can I pay for the ZBG® Sprint?
Can we get a full refund if this is not for us?
Still have questions?
We’ve delivered 50+ ZBG® engagements with an average growth acceleration of 500bps
We’ve delivered 50+ ZBG® engagements with an average growth acceleration of 500bps
We’ve delivered 50+ ZBG® engagements with an average growth acceleration of 500bps
Try the ZBG® Sprint risk-free for 14 days*. If you’re not satisfied, you’ll get a full refund - no questions asked
Try the ZBG® Sprint risk-free for 14 days*. If you’re not satisfied, you’ll get a full refund - no questions asked
Try the ZBG® Sprint risk-free for 14 days*. If you’re not satisfied, you’ll get a full refund - no questions asked
Enabling growth at scale in the FMCG industry
© 2026 Frederic Fernandez Associates AG. All rights reserved
Enabling growth at scale in the FMCG industry
© 2026 Frederic Fernandez Associates AG. All rights reserved
Enabling growth at scale in the FMCG industry
© 2026 Frederic Fernandez & Associates AG.
All rights reserved